Overview

• Sales begin today in Brazil in sync with the U.S., with four models—iPhone 17, 17 Air, 17 Pro and 17 Pro Max—available through Apple's site and major retailers.
• Official launch prices start at R$ 7.999 for the iPhone 17, R$ 10.499 for the 17 Air, R$ 11.499 for the 17 Pro and R$ 12.499 for the 17 Pro Max.
• Drive/Poder360 reports Brazil is the costliest market among 13 countries analyzed using a R$5.40 per dollar exchange rate from Sept. 12.
• Apple highlights a 6.3-inch Super Retina XDR display with up to 3,000 nits and 120 Hz, camera upgrades up to 48 MP, and Pro models positioned as the most powerful to date with configurations up to 2 TB.
• The 17 Air measures 5.6 mm with a 6.5-inch screen and a claimed battery life up to 30 hours, while high demand for Pro and Pro Max colors is pushing some deliveries to as long as four weeks as retailers promote extended financing and trade-ins.