Overview
- Preorders open Oct. 16 and stores will begin selling the iPhone Duo on Oct. 23, with Apple moving ahead after briefly considering a November delay.
- Flagship stores get the biggest demo allocations, with more than 150 units planned for Fifth Avenue and about 100 at Apple Park, while many smaller locations will receive roughly 20 units each.
- Apple is installing new fixtures including a MagSafe stand that shows an unfolded Duo beside two standard iPhones, untethered demo units for StandBy mode, and a display that demonstrates folding and unfolding.
- Production yields for foldable OLED panels and hinge assemblies have been low, so Apple treats the Duo as a limited‑volume premium product and expects constrained inventory at launch.
- Stores will use adapted Presto setup machines to preload software and offer a personalized first‑boot greeting in English and Spanish, and the Duo starts at $1,999 for 256GB with some features and app support rolling out after launch.