Overview
- The new “Shot on iPhone” spot uses a comedic crash‑zoom to demonstrate the extended reach in a dimly lit warehouse scene.
- Apple’s video description cites a 200 mm focal length, the longest telephoto used in an iPhone to date.
- The 8x optical‑quality zoom is exclusive to the iPhone 17 Pro and Pro Max, up from 5x on earlier Pro models.
- Recent teardown reporting indicates Apple reengineered the internal layout and structure to fit the larger camera hardware with a new cooling system.
- The release continues a broader campaign emphasizing iPhone 17 Pro hardware, following ads featuring the vapor‑cooled A19 Pro chip and a holiday film shot on the device.