Overview

• Mark Gurman reports Apple has recorded more immersive material but is releasing it drip by drip to preserve resources while demand stays limited.
• U.S. sales are estimated at well under one million units since early 2024, with the $3,499 price, heft, and a thin roster of custom apps cited as hurdles.
• The catalog still features older items such as a 2024 NBA All‑Star highlight reel months after the 2025 game, while series like Wild Life, Adventure, Elevated, and Concert for One have only a few installments.
• Apple is trying to seed third‑party output through a new Mac authoring app and Blackmagic/DaVinci workflows, though creators may hesitate without clearer audience growth, according to the report.
• A modest refresh with a faster chip is expected later this year, while a cheaper, lighter redesign is reportedly not slated until around 2027, informing the cautious release cadence.