Overview

• Apple offers up to 20% discounts on select iPhone models in China.
• The price cuts are part of the 618 shopping festival promotions running from May 20 to May 28.
• Apple's market share in China dropped from 20% to 15% in the first quarter of 2024.
• Huawei's resurgence with new smartphone models has intensified competition.
• Despite global sales challenges, Apple maintains investor confidence with strong financial performance.