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Apple Slashes iPhone Air Production, Shifts Capacity to iPhone 17 and 17 Pro

Analysts say the ultra-thin model’s compromises and price dulled demand, prompting a rapid supply-chain pivot.

Overview

  • Supply‑chain reports from Nikkei Asia and The Elec say iPhone Air output has been cut to near end‑of‑production levels, with orders reduced to under 10% of September volumes and possibly around 1 million units per month.
  • Ming‑Chi Kuo reports suppliers were told to reduce iPhone Air capacity by more than 80% by Q1 2026, with some long‑lead components set to be discontinued by the end of 2025.
  • Apple is reallocating manufacturing to higher‑selling iPhone 17 and 17 Pro models, with multiple outlets reporting an overall lineup target in the range of 85–90 million units.
  • Analysts attribute the weak uptake to battery‑life anxiety, a pared‑back camera setup, and pricing that sits too close to the Pro models.
  • Industry rumors suggest Apple may reposition a second‑generation Air as the entry model in 2026 and accelerate work on a foldable iPhone, though Apple has not confirmed any lineup changes.