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Apple Signals Wider eSIM-Only Rollout With iPhone 17 as EU Resellers Face Training Deadline

A required eSIM course for European reseller staff before Apple’s Sept. 9 event is the clearest sign yet that eSIM-only iPhones are set to expand beyond the U.S.. MacRumors

Overview

  • MacRumors reports that Apple Authorized Resellers in the EU must complete an eSIM training module in the SEED app by Sept. 5, four days before the iPhone 17 reveal.
  • Apple has confirmed a Sept. 9 launch event where the iPhone 17, 17 Air, 17 Pro, and 17 Pro Max are expected to be unveiled.
  • Analyst Ming‑Chi Kuo says the ultra‑thin iPhone 17 Air will at minimum ship without a SIM tray in most or all countries, indicating a push to eSIM-only hardware.
  • Leaker reports suggest some regional variants, such as in China and potentially India, may retain a physical SIM slot on select models.
  • Case and accessory leaks point to broader design updates, including a new rear camera layout on Pro models and tweaks to Apple’s Clear Case and a rumored Crossbody Strap.