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Apple Signals Wider eSIM iPhone 17 Push With EU Reseller Training Deadline

A new EU training requirement before the September 9 event signals operational readiness for eSIM‑only iPhones.

Overview

  • MacRumors reports that Apple Authorized Reseller staff in the European Union must complete an iPhone eSIM training course by Friday, September 5.
  • The material appears in Apple's internal SEED app used by Apple Stores and resellers globally, suggesting the coursework could span beyond the EU.
  • Apple has announced an iPhone event for Tuesday, September 9, placing the eSIM training deadline four days before the expected iPhone 17 reveal.
  • In the U.S., all iPhone 14 models and newer already ship without a SIM tray, and analyst Ming‑Chi Kuo expects the ultra‑thin iPhone 17 Air to be eSIM‑only in most or all countries.
  • Further international rollout remains unconfirmed, with reports pointing to possible country exceptions such as China and Apple highlighting eSIM security and multi‑profile support.