Overview

• Apple services chief Eddy Cue said the company wants to "own a sport end to end" to control the fan experience and avoid blackouts.
• Cue declined to announce any acquisition and said Apple "do love F1," as industry reports point to a possible U.S. rights bid in the roughly $140–$150 million per year range.
• ESPN’s U.S. Formula 1 deal runs through the end of 2025, and reporting indicates Disney is not pursuing a renewal, opening the door for new bidders.
• Cue described a broadcast approach that differentiates on features such as picture-in-picture and higher video quality, citing Apple’s MLS package as the current template and Friday Night Baseball as an early test.
• He noted U.S. F1 races average about one million viewers, highlighting substantial growth potential, and pointed to Apple’s successful F1 film as a sign of the sport’s momentum on Apple platforms.