Overview

• During its Q3 2025 earnings call, CEO Tim Cook confirmed Apple shipped its three-billionth iPhone since 2007.
• SVP of Marketing Greg Joswiak tweeted “3 billion iPhones sold!” to celebrate the milestone.
• The third billion units took under four years to ship, compared with five years for the second billion and nine years for the first.
• Apple stopped reporting quarterly hardware unit sales in November 2018 and now uses milestone disclosures to signal demand.
• Industry analysts estimate the two-billionth iPhone milestone was reached around September 2021 in absence of official figures.