Overview

• Apple's Siri development has faced years of mismanagement, with poor leadership under Robby Walker and internal dysfunction earning the AI team the nickname 'AIMLess.'
• The WWDC 2024 demo showcased nonfunctional Siri features, with the only working element being a visual ribbon, misleading stakeholders and tarnishing Apple's reputation.
• Craig Federighi has taken over Siri's development, allowing engineers to use third-party large language models for the first time to improve AI capabilities.
• Apple faces class action lawsuits in the U.S. and Canada over delays in rolling out promised personalized Siri features, with plaintiffs alleging false advertising and unfair competition.
• Conflicts between John Giannandrea's AI/ML team and Federighi's Intelligent Systems division have highlighted broader challenges in Apple's AI strategy and execution.