Apple Shareholders Reject Proposal to End DEI Programs

The vote affirms Apple's commitment to diversity initiatives, contrasting with other major companies scaling back DEI efforts under political and legal pressure.

Apple shareholders voted down a proposal by a conservative think tank to abolish its diversity, equity, and inclusion (DEI) programs.
CEO Tim Cook emphasized that Apple's DEI initiatives are integral to its culture and success but acknowledged potential adjustments to comply with evolving legal frameworks.
The vote comes as many companies, including Meta, Google, and Amazon, have reduced or eliminated DEI programs following legal challenges and political pressure from the Trump administration.
Apple's board had recommended rejecting the proposal, citing the importance of DEI to its business strategy and culture of inclusion.
The decision aligns Apple with companies like Costco that have resisted similar anti-DEI measures, despite broader corporate trends to scale back such efforts.