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Apple Sets September 9 Keynote to Launch iPhone 17 Series

Industry insiders warn that rising tariffs alongside higher component costs could drive U.S. price increases on the new models

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Apple-Chef Tim Cook jubelnd neben einem iPhone
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Overview

  • Leaked carrier schedules place Apple’s fall keynote on September 9, with preorders beginning September 12 and store availability on September 19.
  • Apple is expected to expand its lineup to four models, including a new thin-and-light iPhone 17 Air replacing the Plus variant alongside standard, Pro and Pro Max versions.
  • Rumors point to A19 and A19 Pro chips powering the devices, vapor-chamber cooling in Pro models and a 120 Hz display debut on the base iPhone 17.
  • iOS 26, featuring a new Liquid-Glass interface, is slated for public release around September 15–16 ahead of the iPhone 17 launch.
  • Industry insiders caution that sustained U.S. tariffs and higher component costs could prompt Apple’s first iPhone price increase in several years.