Overview
- Apple confirmed a global keynote for Wednesday, September 9, 2026, and multiple outlets report it will unveil iPhone 18 Pro and Pro Max together with its first foldable while standard iPhone models are likely pushed to spring 2027.
- Xiaomi announced the Xiaomi 18 Fold for Monday, September 7, 2026, releasing official renders and specs that list a 5.38‑inch outer screen, a 7.58‑inch inner screen, and its new Xring O3 processor.
- Price forecasts from Idealo project the iPhone 18 Pro could start near €1,399 and fall by roughly €200 within five months, while Geizhals data show current iPhones have already dropped in resale value by double‑digit percentages.
- Supply‑chain reporting and device leaks point to a new A20 2‑nanometer chip for Pro models, limited initial stock for the foldable, and a staggered launch cadence that will constrain early availability.
- The wider market now centers on the foldable format, with Samsung, Huawei and Chinese makers already established, which will likely force Apple to position its first foldable at premium prices and reshape buyer timing and trade‑in values over the next 6–12 months.