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Apple Sets September 9 Date for iPhone 17 Debut as Older Models Drop in Price

Retailers are discounting existing models ahead of pre-orders opening on September 12

Overview

  • Apple has scheduled its iPhone 17 unveiling for September 9 with pre-orders opening on September 12 and general availability from September 19.
  • Leaks point to a four-model lineup—iPhone 17, 17 Air, 17 Pro and 17 Pro Max—with the Pro Max rumored to sport an 8x optical zoom upgrade.
  • Prices for earlier iPhone generations have fallen sharply in Spain while U.S. pricing for the iPhone 16 series remains unchanged.
  • Apple confirmed that models dating back to the current generation will receive software updates through at least 2029.
  • In Mexico, retailers such as Mercado Libre are offering the iPhone 16e with a 1,000-peso discount and up to 18 months of interest-free installments.