Overview

• Apple has sent invitations for a September 9 keynote at 10 a.m. PT at the Steve Jobs Theater, with a live stream on Apple’s site, YouTube, and the Apple TV app.
• Coverage expects a four‑model lineup that includes a new ultra‑thin iPhone 17 Air alongside the iPhone 17, 17 Pro, and 17 Pro Max, though Apple has not confirmed model names.
• Reports say the iPhone 17 Air targets roughly 5.5 mm thickness with a 6.6‑inch display and a single rear camera, reflecting trade‑offs for a thinner design.
• Leaked details point to redesigned Pro models with a bar‑shaped rear camera layout, a possible shift to aluminum frames, and A19‑series chips, with some rumors citing 12GB of RAM and triple 48‑megapixel sensors.
• Apple is also expected to detail Apple Watch Series 11, Ultra 3, and SE 3 and potentially AirPods Pro 3, while rumored preorder and retail dates around September 12 and 19 remain unconfirmed.