Overview
- The event is set for Tuesday, Sept. 9 at 10 a.m. PT (19:00 CEST) as a live stream Apple is promoting under the tagline “Awe dropping,” with select media likely in Cupertino.
- Industry coverage expects four iPhone 17 models, with a rumored ultra‑thin iPhone 17 Air reported to replace the Plus tier, though none of these details are confirmed by Apple.
- Leaks point to A19 chips in Pro variants and suggest 120 Hz displays could extend across the lineup, but these specifications remain unverified.
- Design reporting describes a reworked rear camera into an oval bar across the width and projects ambitious thinness for the Air in the roughly 5.5–6.65 mm range, all subject to change.
- Observers also anticipate new Apple Watch models and possibly updated AirPods at the September presentation, with formal product specifics yet to be disclosed.