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Apple Sets Sept. 9 Live Keynote, Teeing Up Expected iPhone 17 Reveal

Apple has scheduled a live stream with product details unannounced despite widespread expectations of an iPhone overhaul.

Overview

  • The event is set for Tuesday, Sept. 9 at 10 a.m. PT (19:00 CEST) as a live stream Apple is promoting under the tagline “Awe dropping,” with select media likely in Cupertino.
  • Industry coverage expects four iPhone 17 models, with a rumored ultra‑thin iPhone 17 Air reported to replace the Plus tier, though none of these details are confirmed by Apple.
  • Leaks point to A19 chips in Pro variants and suggest 120 Hz displays could extend across the lineup, but these specifications remain unverified.
  • Design reporting describes a reworked rear camera into an oval bar across the width and projects ambitious thinness for the Air in the roughly 5.5–6.65 mm range, all subject to change.
  • Observers also anticipate new Apple Watch models and possibly updated AirPods at the September presentation, with formal product specifics yet to be disclosed.