Overview
- Apple confirmed a global hardware event for September 9 at the Steve Jobs Theater with the livestream available on the Apple TV app and Apple’s official YouTube channel.
- The company scheduled the livestream to begin at 10:30 PM IST (10 AM PT) for a presentation expected to run roughly one to two hours.
- John Ternus, who became CEO on September 1, will take centre stage, making this his first major public product launch for Apple.
- Multiple outlets report that Apple is expected to show iPhone 18 Pro and Pro Max models plus a new foldable 'iPhone Ultra' and updated Apple Watch models, and those product details remain unconfirmed until the event.
- Analysts and supply‑chain reports warn of tight DRAM and NAND supply and complex foldable panel and hinge production, which could push the foldable’s price high and limit early inventory for premium models.