Overview
- Apple has scheduled a special “Surprise and shine” event for Wednesday, September 9, 2026, which will be the first major product launch led by new CEO John Ternus.
- Reports say Apple is expected to focus the keynote on premium devices — widely reported as the iPhone 18 Pro and Pro Max plus a book‑style foldable often called the iPhone Ultra — but those product details remain unconfirmed by Apple.
- Pre‑event leaks converge on several major hardware claims for the Pro models: an A20 Pro chip built on TSMC’s 2nm process, larger batteries, and a variable‑aperture main camera, though Apple has not verified these specifications.
- Supply‑chain analysts including TrendForce warn rising costs for 2nm wafers and memory could raise Pro prices roughly $150–$200 and put the foldable’s starting price near $2,000, with initial supply likely to be limited.
- Small but persistent leaks and case listings disagree on colour choices and exact launch timing, with some sources suggesting pre‑orders could begin September 12 while others show differing colour lineups for the Pro models.