Overview

• Invitations confirm a livestreamed keynote on Tuesday, Sept. 9 at 10 a.m. PT (19:00 CEST), with an online event and select press in Cupertino.
• Reports point to four models — iPhone 17, 17 Air, 17 Pro, and 17 Pro Max — with the rumored ultra‑thin 17 Air potentially replacing the Plus tier.
• Leaks suggest the 17 Air targets roughly 5.4–6.7 mm thickness and may trade battery capacity and a second rear lens for a slimmer design.
• Media expect technical upgrades such as an A19 chip in Pro models, 120 Hz displays across the lineup, a redesigned rear camera housing, a sharper 24 MP selfie camera, and more memory.
• Coverage also anticipates Apple Watch updates (Series 11 and Ultra 3) and new AirPods, though Apple’s “Awe dropping” invite names no products.