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Apple Sets Sept. 9 iPhone Event as Ultra‑Thin ‘Air’ Model Looms

The invite tees up new iPhone hardware alongside watch and audio news, with details still unconfirmed until the keynote.

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Graphics by Vincenz Lee | GadgetMatch
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Apple "Awe Dropping" logo

Overview

  • Apple confirmed a September 9 event at Apple Park at 10 a.m. PT with the tagline “Awe dropping,” to be streamed on its site, YouTube, and the Apple TV app.
  • Coverage points to four iPhone 17 models, including a new ultra‑thin iPhone 17 Air expected to replace the Plus, widely reported at about 5.5 mm thick with a 6.6‑inch display and a single rear camera.
  • Pro models are rumored to shift to a full‑width horizontal camera bar, with reports of an aluminum frame and a slightly thicker Pro Max to accommodate a larger battery.
  • Leaks suggest A19/A19 Pro chips and 120Hz ProMotion across the lineup, alongside anticipated Apple Watch updates (Series 11, Ultra 3, SE 3) and a possible AirPods Pro 3 refresh.
  • Preorder timing is reported for Friday, September 12, with deliveries expected to begin Friday, September 19, pending official confirmation.