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Apple Sets Sept. 9 iPhone Event as Reports Point to iPhone 17 Lineup With Ultra-Thin Air

Pre-orders are expected on September 12 with a September 19 release based on Apple's typical rollout.

Overview

  • Apple has confirmed the September 9 keynote at Apple Park, with reports indicating four models: iPhone 17, a new ultra‑thin iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.
  • Multiple outlets report 120Hz ProMotion displays will extend to all iPhone 17 models, bringing higher refresh rates beyond the Pro tier.
  • The series is widely expected to use A19 and A19 Pro chips built on TSMC’s 3nm process, with 12GB of RAM tipped for the Pro and Air variants.
  • Camera rumors point to a 24MP front sensor across the lineup and Pro models gaining three 48MP rear cameras with potential 8K video and expanded optical zoom.
  • Analysts expect post-launch price cuts for older iPhones and discontinuation of current Pro models, while IDC forecasts iPhone growth will help lift 2025 smartphone shipments.