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Apple Sets Sept. 9 iPhone Event as Reports Detail iPhone 17 Lineup, Ultra‑Thin Air and Price Hikes

Pre-orders are widely expected to open September 12 with sales from September 19.

Overview

  • Apple has confirmed its “Awe Dropping” launch for September 9 at Apple Park, with media reports pointing to a four‑model iPhone 17 lineup that adds a new ultra‑thin Air variant.
  • The iPhone 17 Air is widely reported to measure around 5.5mm, feature a 6.6‑inch 120Hz OLED, use a single 48MP rear camera, and carry a roughly 2,800–2,900mAh battery.
  • Non‑Pro models are expected to gain 120Hz displays and A19 chips, while Pro variants are tipped for A19 Pro silicon and 12GB of RAM.
  • Pro models are reported to get an all‑48MP rear trio with a periscope telephoto and a 24MP front camera, alongside new color options such as orange and dark blue.
  • Multiple outlets suggest about a $50 price increase across the range, with indicative pricing near $849 for iPhone 17, $1,049 for 17 Pro, and $1,249 for 17 Pro Max, and reports also point to discontinuations of several older iPhone and Watch models after launch.