Overview

• Apple has formally invited media to an iPhone-focused keynote on Tuesday, September 9 at Apple Park in Cupertino.
• Reports widely expect an iPhone 17 lineup featuring a new ultra‑thin Air model and Pro variants, with rumored additions such as 120 Hz displays across the range, Wi‑Fi 7, an in‑house 5G modem in the Air, redesigned Pro chassis and cameras, and improved cooling.
• Based on Apple’s past cadence, MacRumors projects pre‑orders on Friday, September 12 and retail availability on Friday, September 19.
• IDC raised its 2025 smartphone forecast to 1.24 billion units, citing nearly 4% iPhone shipment growth as the primary driver while noting the market would be flat or declining without Apple.
• IDC also expects average selling prices to rise 5% this year as vendors push premium devices, and CIRP data show roughly three‑quarters of U.S. iPhone sales go through major carriers with overall loyalty at 89%.