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1h ago

Apple Sets Sept. 9 iPhone 17 Launch With Ultra-Thin ‘Air’ Expected

The refresh is expected to be broader than usual, extending Pro-level features across all models.

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Overview

  • Apple has announced an 'Awe dropping' event for September 9 at Apple Park, with pre-orders widely expected on September 12 and retail availability on September 19.
  • Reporting points to a four-model lineup: iPhone 17, an ultra-thin iPhone 17 Air replacing the Plus, and the iPhone 17 Pro and Pro Max.
  • Across-the-line upgrades are anticipated, including 120Hz ProMotion displays, A19-series chips and Wi‑Fi 7, with Pro and Air models tipped to get 12GB of RAM.
  • Pro models are rumored to adopt an aluminum chassis and a wider horizontal camera island with three 48MP rear sensors, plus a 24MP front camera upgrade.
  • Multiple outlets expect higher launch prices in the US and India, and analysis suggests iPhone 17 could remain Apple’s mainline flagship until spring 2027 if the next cycle slips.