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6d ago

Apple Sets Sept. 9 iPhone 17 Launch as Analysts See $100 Pro Price Bump

A J.P. Morgan note ties the projected increase to a 256GB starting configuration for the Pro model.

JPMorgan projects that iPhone 17 prices will remain largely unchanged, although the Pro model may increase by $100.
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iPhone 17 series may start at Rs. 79,990 in India. Check all expected prices.
iPhone 17 Series (Image Credits: X/@9to5mac)

Overview

  • Apple has confirmed a September 9 event where the four‑model iPhone 17 lineup is expected to be unveiled, including a slimmer iPhone 17 Air reported to replace the Plus.
  • Pricing is projected to largely hold in the U.S., with estimates of $799 for iPhone 17, $899–$949 for 17 Air, $1,099 for 17 Pro, and $1,199 for 17 Pro Max, according to J.P. Morgan.
  • Reports point to upgraded hardware such as A19 and A19 Pro chips on TSMC’s 3nm process, 120Hz OLED on Pro models, and a possible 48MP telephoto on the 17 Pro Max.
  • Industry reporting indicates pre‑orders could begin September 12 and iOS 26 may start rolling out around September 15, though Apple has not confirmed these dates.
  • Retail shifts are already visible in India with iPhone 16 discounts on Amazon and Flipkart, and several older iPhones are expected to be dropped from Apple’s online store after the launch.