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1h ago

Apple Sets Sept. 9 iPhone 17 Event as Ultra-Thin 'Air' Joins Four-Model Lineup

Analysts expect 120Hz screens and AI-focused A19 chips, with a new ultra-thin Air variant likely to drive modest price increases.

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Apple's alleged TechWoven cases pictured.
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Overview

  • Apple has confirmed a Cupertino keynote for Tuesday, September 9, with reports pointing to iPhone 17, 17 Air, 17 Pro, and 17 Pro Max.
  • Based on Apple’s launch pattern, pre-orders are widely expected on Friday, September 12, with general availability on Friday, September 19.
  • Leaks indicate 120Hz displays across all models, A19/A19 Pro chips on TSMC’s 3nm process, and higher memory configurations, including 12GB on some variants to support on-device Apple Intelligence features.
  • Camera upgrades are reported to include a 24MP front sensor across the range and triple 48MP rear cameras with expanded optical zoom on the Pro models.
  • Pricing chatter points to roughly $50 increases for the Air, Pro, and Pro Max, while older iPhones are expected to see post-launch price cuts and discontinuations in markets like India; some analysts also project a longer iPhone 17 flagship run if iPhone 18 slips to 2027.