Overview

• Apple has confirmed a September 9 launch where four iPhone 17 models are expected, including a new ultra‑thin Air alongside the standard, Pro, and Pro Max.
• J.P. Morgan projects unchanged U.S. entry prices for most models, with only the iPhone 17 Pro rising about $100 to $1,099 as its base storage reportedly doubles to 256GB; the standard model is estimated at $799, Air at $899–$949, and Pro Max at $1,199.
• TrendForce’s late report points to broader changes, including 120Hz displays on the standard and Air, 24MP front cameras, 48MP rear sensors across the lineup, and higher RAM and 256GB base storage on upper tiers.
• A circulating Weibo/X hands‑on video and clear‑case images suggest a redesigned, wider rear camera area on Pro models, though the authenticity of the hardware shown has not been verified.
• The iPhone 17 Air is described as ultra‑thin with a silicon‑anode high‑density battery and eSIM‑only design, with reports warning of potential battery‑life trade‑offs; Apple Watch Series 11 and refreshed AirPods Pro are also expected at the event.