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49m ago

Apple Sets Sept. 9 iPhone 17 Event as Analyst Pricing Call and New Pro Max Video Drive Expectations

J.P. Morgan sees largely steady prices, with a $100 increase for iPhone 17 Pro linked to a 256GB base model.

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iPhone 17 series prices leaked. Image credit: Sonny Dickson
iPhone 17 Pro Max price leaks ahead of the September 9 event.
Samsung Galaxy S25 Ultra camera phone shootout

Overview

  • Reporting points to four models this year, with an ultra‑thin iPhone 17 Air replacing the Plus alongside the iPhone 17, 17 Pro and 17 Pro Max.
  • J.P. Morgan estimates put starting prices at $799 for iPhone 17, $899–$949 for 17 Air, $1,099 for 17 Pro with 256GB, and $1,199 for 17 Pro Max.
  • A hands‑on clip circulating on Weibo, shared via GSMArena, purportedly shows a 17 Pro Max with an expanded rear camera island, though authenticity remains unconfirmed.
  • Pro models are widely rumored to bring A19/A19 Pro chips on a 3nm process, a triple 48MP rear setup with a 48MP telephoto, a 24MP selfie camera, 12GB RAM and larger batteries.
  • Preorders are reported to begin around September 12 with iOS 26 rolling out soon after, and Apple Watch Series 11 plus refreshed AirPods Pro are also expected at the event.