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2d ago

Apple Sets Sept. 9 for iPhone 17 Launch as Pro Model Is Tipped to Start Higher

A JPMorgan note signals largely unchanged pricing except for a higher‑priced Pro tied to a 256GB base.

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iPhone 17 series prices leaked. Image credit: Sonny Dickson
Apple iPhone 17 Pro may see a higher starting price due to increased storage.
What the Apple iPhone 17 needs to do to drag me from Samsung’s claws

Overview

  • Apple has confirmed a September 9 "Awe Dropping" event where the four‑model iPhone 17 lineup is expected, including the new ultra‑thin iPhone 17 Air replacing the Plus.
  • Analyst estimates peg U.S. starting prices at about $799 for iPhone 17, $899–$949 for iPhone 17 Air, $1,099 for iPhone 17 Pro, and $1,199 for iPhone 17 Pro Max.
  • The projected $100 rise for iPhone 17 Pro is tied to Apple reportedly moving its base configuration to 256GB from 128GB, aligning the entry price with last year’s 256GB tier.
  • Reports indicate preorders could open September 12 with retail sales widely expected in mid‑to‑late September, alongside an iOS 26 rollout starting around September 15.
  • Late‑stage leaks point to Pro‑model upgrades such as brighter displays, improved thermal design, and longer battery life, while Indian retailers are discounting iPhone 16 stock ahead of launch.