Overview

• Apple’s “Awe Dropping” keynote is confirmed for Tuesday, September 9 at Apple Park, with preorders widely expected on September 12 and first sales on September 19 based on Apple’s usual cadence.
• Reporting points to four models — iPhone 17, 17 Air, 17 Pro, 17 Pro Max — with Bloomberg outlining a major Pro rear redesign featuring a full‑width camera bar and a lower glass cutout for wireless charging, plus a switch to aluminum frames.
• Case‑maker listings from brands like Spigen and dbrand show near‑identical cutouts that match the rumored Pro camera bar and sizing, while a leaked Korean carrier sheet details a 5.5mm‑thin iPhone 17 Air with a 6.6‑inch ProMotion display and a modest battery.
• Hardware upgrades are expected to include A19/A19 Pro chips, ProMotion across the lineup with the base iPhone 17 moving to 6.3 inches, and camera changes such as a 24MP front sensor and Pro telephoto upgrades like 48MP optics, variable aperture, dual front/back video, and up to about 8× optical zoom.
• Price chatter remains unconfirmed, but regional leaks and analyst estimates suggest potential increases for some models, and late leaks also point to a new orange finish option for the Pro.