Overview

• Apple confirmed a September 9 presentation at the Steve Jobs Theater in Apple Park to introduce the next iPhone family, with streaming on YouTube, apple.com and Apple TV+.
• Industry reporting points to an ultrathin iPhone 17 Air debuting as the showcase model, potentially replacing the Plus variant and prioritizing a slimmer design over features like battery life and multi‑camera setups.
• Leaks suggest the iPhone 17 Pro models will see incremental changes such as camera refinements and new color options rather than wholesale hardware overhauls.
• Coverage expects Apple to detail delayed Apple Intelligence and Siri upgrades, with reports noting the company has explored external AI partnerships to accelerate capabilities.
• Reports describe a multi‑year roadmap that includes a foldable iPhone targeted for 2026 (codename V68) and a larger redesign in 2027, set against weaker iPhone sales reported by IDC and ongoing cost and regulatory pressures.