Overview
- Apple confirmed its hardware keynote for Sept. 9 at the Steve Jobs Theater, with multiple outlets reporting the company will center the presentation on premium iPhone models.
- Reports say Apple is widely expected to show the iPhone 18 Pro and iPhone 18 Pro Max and may unveil a first foldable iPhone, although those device announcements remain unconfirmed by Apple.
- Leaked hardware details point to an A20 Pro chip built on TSMC's 2nm node, a variable‑aperture main camera, larger batteries and a new in‑house C2 modem, which together are said to boost performance and battery efficiency.
- Analysts and supplier reports link higher unit costs for 2nm wafers, tight DRAM and NAND supplies and packaging bottlenecks to forecasts of meaningful price increases for Pro models and prioritized allocation of limited parts to higher‑margin SKUs.
- Several outlets now predict pre-orders will open on Saturday, Sept. 12 at midnight Pacific Time with retail availability around Sept. 18, and they warn early stock—especially for the foldable—may be scarce.