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Apple Sets Sept. 9 Event at Steve Jobs Theater to Unveil iPhone 17 Lineup

The showcase is widely seen as a test of Apple's design and AI ambitions after a year of softer iPhone sales.

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Se confirmó el evento esperado del año de Apple y el lanzamiento del nuevo iPhone 17
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Overview

  • Apple confirmed the Sept. 9 keynote at the Steve Jobs Theater, with a global stream on Apple.com, YouTube and the Apple TV app.
  • Reporting points to four phones — iPhone 17, 17 Pro, 17 Pro Max and a new ultrathin iPhone 17 Air — with the Air described at about 5.5 mm thick and likely trading battery life and multiple rear cameras for thinness.
  • Outlets say U.S. preorders are expected to open Sept. 12 with first deliveries Sept. 19, though Apple has not announced sales timing.
  • The presentation is expected to highlight Apple Intelligence updates for Siri and set release dates for iOS 26, iPadOS 26, macOS 26 and watchOS 26, alongside new Apple Watch models and possibly updated AirPods.
  • Bloomberg reporting outlines a broader roadmap with a book‑style foldable iPhone targeted for 2026 (code‑named V68) and a curved‑glass redesign in 2027, as Apple faces higher production costs and regulatory scrutiny.