Overview
- Apple confirmed a September 9 event at the Steve Jobs Theater in Cupertino, with a global livestream on Apple.com, YouTube and the Apple TV app.
- News outlets report the debut of the iPhone 17 family, including an ultrathin iPhone 17 Air that would replace the Plus model and trade thickness for a single rear camera and reduced battery life.
- Several publications cite a commercial timeline with preorders on Friday, September 12 and first deliveries and in‑store sales on Friday, September 19.
- Bloomberg reporting points to successive redesigns: a foldable iPhone targeted for 2026 (code name V68) and a curved‑glass anniversary model in 2027.
- Coverage also flags likely updates to Apple Watch (Series 11, Ultra 3, SE 3), AirPods Pro 3 and Vision Pro, with investors watching for concrete camera changes and delayed on‑device AI features for Siri.