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Apple Sets Sept. 9 Event at Steve Jobs Theater as Reports Point to iPhone 17 With New ‘Air’ Model

The announcement sets the stage for a widely reported four‑phone lineup that adds an ultrathin Air variant.

Overview

  • Apple confirmed the presentation for Tuesday, Sept. 9, at Apple Park’s Steve Jobs Theater, with a global stream on Apple.com, Apple TV and YouTube.
  • Media reports expect four iPhone 17 versions—standard, Pro, Pro Max and a new ultrathin Air—while Apple has not detailed models ahead of the show.
  • The Air is described in leaks as Apple’s thinnest iPhone to date (around 5.5 mm) with tradeoffs such as reduced battery life and a single rear camera.
  • Reporting indicates preorders could open Friday, Sept. 12, with first deliveries on Friday, Sept. 19, following Apple’s usual release cadence.
  • Additional announcements are expected to include new Apple Watch models and timing for iOS 26 and other OS updates, while a foldable iPhone targeted for 2026 remains based on industry reporting.