Overview

• Apple confirmed a special event for Tuesday, September 9 at 10 a.m. PT in Cupertino, which will be livestreamed on its channels.
• Coverage converges on a four-model lineup—iPhone 17, 17 Air, 17 Pro, and 17 Pro Max—with the Air expected to replace the Plus as an ultra-thin alternative.
• The invite’s thermal-style Apple logo has fueled speculation that Pro models could add vapor chamber cooling and debut new orange and dark blue finishes.
• Reports point to A19 and A19 Pro chips with higher RAM to bolster on‑device AI, with iOS 26’s “Liquid Glass” redesign expected to ship alongside the new phones.
• Goldman Sachs projects iPhone-driven revenue acceleration and notes potential pricing shifts, including dropping the 128GB Pro entry tier in favor of 256GB.