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4h ago

Apple Sets Sept. 9 Event as Reports Point to Four iPhone 17 Models, Including Ultra‑Thin Air

Based on Apple's launch cadence, preorders are expected September 12 with retail sales on September 19.

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Apple's alleged TechWoven cases pictured.
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Overview

  • Apple confirmed an "Awe Dropping" keynote at Apple Park for Tuesday, September 9 at 10 a.m. PT.
  • Industry reporting converges on a four‑phone lineup — iPhone 17, a new ultra‑thin 17 Air, 17 Pro, and 17 Pro Max — with 120Hz displays expected across the range.
  • Leaks indicate A19/A19 Pro chips on TSMC’s 3nm process, more RAM on some variants, and camera upgrades including a 24MP front sensor and three 48MP rear cameras on the Pro Max.
  • Analysts project higher starting prices for several models, with current rumors pointing to $949 for the 17 Air, $1,049 for 17 Pro, and $1,249 for 17 Pro Max, while the base 17 is tipped at $799.
  • IDC now expects 2025 smartphone shipments to grow 1% as iPhone demand rises nearly 4%, citing trade‑ins, installment plans, and strong loyalty.