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Apple Sets Sept. 9 Event as Reports Outline Four-Model iPhone 17 Lineup and Price Increases

Leaks point to a slimmer Air variant with broad hardware upgrades that could push launch prices higher in markets like India.

Overview

  • Apple has confirmed an “Awe dropping” event on September 9 at Apple Park, signaling an iPhone‑centric launch.
  • Preorders are widely expected on September 12 with retail availability on September 19, based on Apple’s typical schedule and reporting.
  • Coverage converges on four models — iPhone 17, ultra‑thin 17 Air, 17 Pro and 17 Pro Max — featuring A19‑series chips, Wi‑Fi 7, and 120Hz ProMotion displays across the lineup.
  • Leaks describe the 17 Air at roughly 5.5mm thick with Apple’s first in‑house 5G modem reportedly lacking mmWave, while Pro models may shift to an aluminum chassis with a full‑width rectangular camera island.
  • Camera upgrades are widely reported, including a 24MP front camera across the range and triple 48MP rear sensors on the Pros, as multiple outlets also flag higher launch prices such as around $849 in the US and up to ₹1.64 lakh for the Pro Max in India.