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43m ago

Apple Sets Sept. 9 Event as Reports Coalesce Around iPhone 17 Lineup, Upgrades, Price Hikes

Leaks point to four phones, headlined by an ultra‑thin Air model with broader 120Hz displays plus major Pro camera upgrades.

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Apple's alleged TechWoven cases pictured.
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Overview

  • Apple has confirmed a September 9 launch at Apple Park, with reporting widely expecting four models: iPhone 17, an ultra‑thin iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.
  • Across outlets, all models are expected to move to 120Hz ProMotion displays, with A19‑series chips on TSMC’s 3nm process and up to 12GB of RAM on higher tiers.
  • Pro variants are reported to gain a rectangular camera island with three 48MP rear sensors, higher telephoto reach cited up to 8× optical, and a 24MP front camera across the lineup.
  • Design leaks point to a roughly 5.5mm‑thin iPhone 17 Air focused on lightness, while Pro models may switch from titanium to aluminum for the frame.
  • Based on Apple’s usual cadence, preorders are projected for Friday, September 12, with sales on Friday, September 19, as pricing rumors point to increases such as ~$849 for iPhone 17, ~$1,049 for Pro, and ~$1,249 for Pro Max, plus a longer flagship run projected into spring 2027.