Overview

• Apple has officially scheduled a product event for Sept. 9, with reporting pointing to iPhone 17 preorders on Sept. 12 and deliveries beginning Sept. 19.
• Coverage converges on a four-phone lineup—iPhone 17, an ultrathin iPhone 17 Air, 17 Pro and 17 Pro Max—with the prior Plus variant reportedly dropped.
• Leaked specs suggest A19 chips, iOS 26 with new AI features, 120Hz displays across all models, and an up to 8x optical telephoto on the Pro.
• Price estimates cited by Toms Guide place the range near $849 to $1,249, while one affordability analysis using a $799 assumption equates to about 48 hours of minimum-wage work in California.
• Apple’s current iPhone 16 lineup in the U.S. lists at $599 to $1,599, and industry tracking points to the customary price cut for the prior generation after the new models launch.