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2d ago

Apple Sets Sept. 9 Event as iPhone 17 Lineup and Case Leak Details Emerge

Fresh reporting points to a redesigned range that rebalances features and pricing across tiers.

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iPhone 17 Pro Max is launching on September 9, 2025, at 10:30 PM IST.
Apple CEO Tim Cook inspects the new iPhone 16 during an Apple special event at Apple headquarters on September 09, 2024 in Cupertino, California.
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Overview

  • Apple has officially scheduled its iPhone showcase for September 9 at 10 a.m. PT at Apple Park, with a livestream and media attendance confirmed.
  • Multiple reports indicate four models — iPhone 17, a new ultra‑thin iPhone 17 Air replacing Plus, iPhone 17 Pro, and Pro Max — with non‑Pro phones gaining 120Hz displays, the A19 chip, slightly larger screens, and a 24MP front camera.
  • The Pro pair is widely rumored to add the A19 Pro, 12GB RAM, vapour‑chamber cooling, and triple 48MP rear cameras, with new orange/copper and dark blue color options frequently cited.
  • A late clear‑case leak shows a full‑width rear camera bar, a revised white rectangular MagSafe area, and compatibility with a magnetic Crossbody Strap, with tinted cases also reportedly tested.
  • Pricing is expected to rise by about $50 across the range with pre‑orders widely tipped for September 12 and retail sales around September 19, while reports suggest Apple will discontinue iPhone 16 Pro models and other older devices after launch.