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7h ago

Apple Sets Sept. 9 'Awe Dropping' Event With iPhone 17 and Apple Watch Updates Expected

Pre-orders are expected to start Sept. 12 with first units likely reaching customers Sept. 19.

The new iPhones and Apple Watches are almost here.
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Overview

  • Apple confirms the keynote for Tuesday, Sept. 9, at 10 a.m. PT/1 p.m. ET, with a livestream on Apple.com, the Apple TV app, and YouTube.
  • Reporting points to a four-model iPhone 17 family — base, Pro, Pro Max, and a newly rumored ultra-thin 'Air' — though detailed specs remain unconfirmed.
  • Apple Watch Series 11 and Watch Ultra 3 are anticipated, with rumors of a faster processor, satellite messaging, and possibly blood pressure monitoring.
  • iOS 26 is expected to feature AI-powered capabilities, according to coverage that remains unverified until the keynote.
  • Pre-orders are widely expected on Friday, Sept. 12 at 5 a.m. PT, with shipping and in-store availability likely beginning Friday, Sept. 19, while AirPods Pro 3 and other accessories are possible but unconfirmed.