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Apple Sets Sept. 9 ‘Awe Dropping’ Event, With iPhone 17 and AirPods Pro 3 Expected

Reports cast the keynote as the opening move in a multi‑year hardware revamp aligned with spatial‑computing ambitions.

Overview

  • Apple confirmed a Sept. 9 in‑person keynote at the Steve Jobs Theater in Cupertino, with a livestream scheduled for 1 p.m. Eastern.
  • Coverage indicates Apple will debut the iPhone 17 lineup, including a new ultra‑thin ‘Air’ model that could replace the Plus tier.
  • Reports point to notable iPhone 17 Pro changes such as a larger pill‑shaped camera bump, a 48‑MP telephoto with up to 8x optical zoom, and lighter aluminum backs.
  • Third‑generation AirPods Pro are expected to add in‑ear heart‑rate sensing via optical sensors, improved noise cancellation, better audio, and a faster H3 chip.
  • New Apple Watch models are anticipated, with Series 11 focusing on health features like blood‑pressure trend tracking and Ultra 3 reportedly adding standalone satellite connectivity, per Bloomberg.