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Apple Sets Sept. 9 ‘Awe Dropping’ Event to Unveil iPhone 17 Lineup

A four‑phone overhaul is expected, highlighted by an ultra‑thin Air model, with final specs and pricing to be confirmed on stage.

Overview

  • Apple confirmed a September 9 keynote at 10 a.m. PT at Apple Park, with a live stream on apple.com, YouTube and the Apple TV app.
  • Reports point to four models — iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max — with the ultra‑thin Air likely replacing the Plus and targeting roughly 5.5 mm thickness with a single rear camera.
  • Pro variants are widely rumored to shift to aluminum frames and a full‑width rear camera bar, run A19/A19 Pro chips, add 12GB RAM on Pros, and upgrade to 48MP rear sensors and a 24MP front camera.
  • Leakers suggest the Pro Max could get slightly thicker to house a battery over 5,000 mAh and adopt vapor‑chamber cooling, with pricing and storage options potentially moving higher.
  • Apple Watch Series 11, Ultra 3 and SE 3 are expected alongside possible AirPods Pro 3 and software release dates for iOS 26 and other platforms.