Overview

• Apple confirmed a keynote at Apple Park on Tuesday, September 9 at 10 a.m. PT/1 p.m. ET, with a live stream on apple.com, YouTube, and the Apple TV app.
• Reporting points to four phones — iPhone 17, a new iPhone 17 Air, iPhone 17 Pro, and Pro Max — with the Air widely rumored to replace the Plus and target an ultra‑thin 5.5 mm design with a single rear camera.
• Pro models are widely expected to adopt a bar‑style rear camera layout, move to aluminum frames, and gain A19/A19 Pro chips, with 120 Hz displays reported to extend beyond just Pro devices.
• Apple Watch updates are anticipated across Series 11, Ultra 3, and SE 3, while AirPods Pro 3 are also rumored to be on the docket.
• Several outlets project iPhone pre‑orders for Friday, September 12 and retail availability for Friday, September 19, and analysts outline a multi‑year redesign roadmap including a foldable in 2026.