Overview

• The keynote begins Tuesday, September 9 at 10 a.m. PT/1 p.m. ET with an official livestream on Apple’s website, the Apple TV app and YouTube.
• Reporting indicates the lineup will include iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and a new ultra‑thin iPhone 17 Air, though details remain unconfirmed until the event.
• New wearables are expected to be introduced, specifically Apple Watch Series 11 and Apple Watch Ultra 3, according to multiple outlets.
• Preorders are widely expected to open Friday, September 12, with shipping and in‑store availability likely beginning Friday, September 19.
• Engadget, citing Bloomberg’s Mark Gurman, notes the first iteration of the ultralight iPhone could face early trade‑offs, a point that will be clarified at the keynote.