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3h ago

Apple Sets Sept. 9 'Awe Dropping' Event at Steve Jobs Theater

The 'Awe Dropping' invite locks in the schedule after weeks of rumors.

Apple Event logo design is said to reveal two features of iPhone 17 Pro models.
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Overview

  • The keynote is set for Tuesday, Sept. 9 at 10 a.m. PT (6 p.m. BST) with a livestream on apple.com and YouTube, confirmed by Apple and a Tim Cook post on X.
  • Coverage expects the iPhone 17 lineup to headline the show, with leaks pointing to standard, Pro and Pro Max models plus a rumored ultra‑thin iPhone Air.
  • Reports suggest notable upgrades such as a 120Hz display and 24MP front camera on some models, while Pro variants are widely rumored to adopt a full‑width 'visor' camera bar.
  • Apple Watch updates are anticipated, including Series 11, Ultra 3 and SE 3, and reports point to new AirPods Pro hardware possibly featuring a redesigned case and new H3 chip.
  • Product specifics remain unconfirmed until the keynote, with most technical details coming from leaks and analyst expectations rather than Apple disclosures.