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Apple Sets Records on iPhone 17 Demand as Supply Squeeze Triggers Production Shift

The company guides to 10–12% holiday‑quarter growth, citing output shifts to higher‑demand models to ease constraints.

Overview

  • Apple reported Q4 revenue of about $102.5 billion, an 8% year over year increase, with EPS of $1.85 and an all‑time high for Services near $28.8 billion.
  • iPhone revenue hit a September‑quarter record of roughly $49.02 billion as Tim Cook said several iPhone 17 models are supply‑constrained and upgraders set a September record.
  • Apple is reallocating production toward stronger‑selling iPhone 17 variants after reports of softer iPhone Air demand and has reduced planned output for that model.
  • Greater China revenue declined to about $14.5 billion, which Cook attributed to supply constraints, and he signaled expectations for a return to growth next quarter.
  • India posted an all‑time revenue record for the September quarter as Apple expanded retail presence and local manufacturing, and tariff costs are expected to rise to about $1.4 billion next quarter.