Overview

• India shipped 32 million smartphones in Q1 2025, a 5.5% year-over-year decline, marking the second consecutive quarter of shipment contraction.
• Apple achieved a first-quarter record in India, shipping 3 million units, a 23% year-over-year growth among the top five brands.
• The iPhone 16 was the best-selling smartphone model in Q1 2025, accounting for 4% of all shipments and 32% of the premium $600–$800 segment.
• Average smartphone selling prices rose to a record $274, driven by a 78.6% growth in the premium segment and a 74% rise in the mid-premium segment.
• 5G smartphone shipments reached 29 million, with 5G devices comprising 88% of total shipments, up from 69% a year earlier.